Perception

Strategic management refers to the art of planning your business at the highest possible level. It is the duty of the company’s leader (or leaders). Strategic management focuses on building a solid underlying structure to your business that will subsequently be fleshed out through the combined efforts of every individual you employ. Strategic management hinges upon answering three key questions: What are my business’s objectives? What are the best ways to achieve those objectives? What resources are required to make that happen? Answering the first question requires serious thought about what your ultimate goals are for the business. What are you trying to make happen? What are you attempting to facilitate or enable? What is the best possible outcome your company can aspire to? Drilling down to uncover a company’s core objectives can have several phases: Assessing the landscape within which the company will operate, and formulating how the company sees its role within t